August 26, 2014 (Reno, NV)- Reno Mayor Bob Cashell has taken it upon himself to organize the largest ALS Ice Bucket Challenge fundraiser the city has seen. On Thursday, August 28 from 11am-3pm, the community is invited to dunk leaders of local event and community organizations and charities in the Ultimate Ice Bucket Challenge Dunk Tank at Pinocchio’s Bar & Grill on 5995 S. Virginia St. with all proceeds benefitting ALS of Nevada.

“The Ice Bucket Challenge has brought an overwhelming amount of exposure to this debilitating disease,” said Steve Duque, Executive Director of the Reno Rodeo Association. “As leaders in the community, we wanted to find a fun way to show our support of the cause and most importantly continue to momentum to raise funds for ALS of Nevada.”

The community and charity leaders participating in the Ultimate Ice Bucket Challenge include:

Andrew Clinger – Manager, City of Reno
Pete Copeland – Executive Director, Great Reno Balloon Race
Teresa Di Loreto – Executive Director, Nevada Military Support Alliance Steve Duque – Executive Director, Reno Rodeo Association
Tony Marini – Executive Director, Hot August Nights
Mike Wurm – Executive Director, Boys & Girls Club of Truckee Meadows Jennifer Mannix – Marketing Director, Artown
JP/Barbara Pinocchio – Founders, Mom’s on The Run
Chris Hoff – Executive Director, Barracuda Championship
Mary Beth Sewald – National Championship Air Races


Dan Morgan President/CEO Innerwest Advertising & Public Relations 775-530-6500

Participants will be perched on top of a dunk tank and anyone who wishes to donate will have the opportunity for an attempt. The cost will be $10 per attempt, 3 attempts for $20 and 5 attempts (with a guaranteed dunk) for $100. Mayor Bob Cashell hopes to raise at least $15,000 for ALS of Nevada through the event.

“We are expecting a great turnout,” said Tony Marini, Executive Director of Hot August Nights. “Come on down to Pinocchio’s, have a great lunch, and support a great cause.”

For more information on the event, please contact Dan Morgan at 775-530-6500.