Reno, Nev. – NBC Sports is slated to air a one-hour special on the STIHL National Championship Air Races in February of 2016. This is an incredible opportunity for the Air Races and the Northern Nevada area to be exposed to a national television audience.
The one-hour special is being produced by JM Associates, an Emmy Award-winning production company and leader in content development for sports and outdoor broadcasts.
“We’ve been producing niche sports for over 40 years and when we were invited to see what the STIHL National Championship Air Races in Reno, Nev. were all about, it took one quick look to know that this will be a hit with the national audience. Directing our cameras toward extremely compelling characters and fast, high-tech flying machines is a recipe for success,” said Mike McKinnis, VP Executive Producer for JM Associates.
Sponsorship of the special on NBC includes the Reno-Sparks Convention & Visitors Authority as the Presenting Sponsor, and the Nevada Commission on Tourism, NASA, University of Nevada, Reno, STIHL, Inc. and Lewis Energy Group as the Gold Sponsors.
“We are thrilled to be able to bring a national treasure like the STIHL National Championship Air Races to a worldwide audience,” said Reno Air Racing Association president and CEO, Mike Crowell. “This will bring worldwide exposure not only to the STIHL National Championship Air Races, but also the Reno-Tahoe area and Nevada as a whole, and we couldn’t be more proud to be showcased on a premium network like NBC Sports.”
Viewers can watch the NBC Sports special on the STIHL National Championship Air Races in February, 2016. The air date and time will be confirmed at a later date.
Tickets are now on sale for the 52nd Annual National Championship Air Races held Sept. 16-20, 2015 at Reno-Stead Airport. For more information, to volunteer or become a vendor visit AirRace.org.
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About the Reno Air Racing Association:
The Reno Air Racing Association (RARA), a 501(c)(3), holds the STIHL National Championship Air Races every September just north of Reno. The Reno Air Races have become an institution for northern Nevada and aviation enthusiasts from around the world. Last year’s event generated more than $66 million for the region’s economy. The event features six racing classes, a large display of static aircraft and several military and civil flight demonstrations. For more information on the STIHL National Championship Air Races, to obtain media credentials, volunteer or purchase tickets for this year’s event, visit www.airrace.org.
Media Contact:
Kena Cataneso
The Glenn Group
775-686-7768