International Council of Air Shows recognizes event for PR and Social Media
RENO, Nev. (January 14, 2020) —The Reno Air Racing Association, the governing body of the STIHL National Championship Air Races, was recently honored at the International Council of Air Shows (ICAS) Convention in Las Vegas. The organization won a gold Pinnacle award for 2019 public relations and social media in the Large Civilian Air Show category.
“To be recognized by our peers for the progress the team made during the last year is a distinct honor,” said Fred Telling, Chief Executive Officer for the Reno Air Racing Association. “Our staff and Foundry transformed our presence and we are delighted to bring this award back to Reno.”
In 2019 the STIHL National Championship Air Races saw 12.6 million social media impressions with more than 432,000 engagements. The races garnered nearly $17 million in publicity value with international coverage and staff, volunteers and board members conducted 53 interviews during race week.
“Last year was a great success and we look forward to doing more in 2020 while continuing our mission to honor our military, inspire our youth and strengthen our community, economy and culture,” said Telling.
The 2020 STIHL National Championship Air Races return Sept. 16–20 just 20 minutes north of downtown Reno. Attendees can witness the fastest motorsport in the world as seven racing classes go head-to-head, plus aerobatic demonstrations and one-of-a-kind static displays. For more information, visit AirRace.org.
About the STIHL National Championship Air Races:
The STIHL National Championship Air Races are held every September just north of Reno by the Reno Air Racing Association, a 501(c)(3). The event has become an institution for Northern Nevada and aviation enthusiasts from around the world with seven racing classes, a large display of static aircraft and several military and civilian flight demonstrations. Independent economic impact studies show that the event generates as much as $91.7 million annually for the local economy. For more information on the STIHL National Championship Air Races, to obtain media credentials, volunteer, be a vendor or purchase tickets visit AirRace.org.