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Demographics

DemographicsResearch Highlights

  • The percentage level of visitors at the Air Races this year was approximately 75 percent, while local residents represented 25 percent of the total. Fluctuating between roughly 70 to 80 percent over the last several years, the percentage level of visitors was generally within the range of historical results.
  • Overall attendance is estimated at approximately 210,000, exhibiting extremely similar levels of attendance over the last four to five years.
  • Total number of people attending the Air Races is estimated at 75,000.
  • As a result of the overall 75/25 percent split of visitor/local attendance for the Air Races, it is estimated that approximately 56,342 of the total 75,123 people attending were visitors to the area.  The remaining balance, approximately 18,781 people, were local residents, also very similar compared to estimates of the last several years.

For a copy of National Championship Air Races & Air Show's 2010 Special Event Research and Visitor Profile Study, please e-mail Valerie Miller at valerie@airrace.org.